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ESS BIZ Briefs - Click to Read Description
Thank you for your support of ESS BIZTOOLS and ESS BIZGRANTS.
Newsletters are a great communication tool to assist you to communicate with your clients and prospects. The articles within Business Plus+, are prepared primarily for Small/Medium Enterprises – your clients. Whilst we hope the articles will also be of interest to your accounting team members.
Each article concludes with a “call to action”. We are drafting the commentary on the basis that, in the final paragraph, if your client is interested in that particular subject, we are going to encourage your client to contact you for a discussion.
The article might have been about Debtors’ Management and referred to the cash flow improvements that can occur if debtors’ days outstanding are reduced. The “call to action” will be an invitation to your client to contact you for a discussion on what the outcome will be from a Debtors’ Management review relative to improvement in cash flow within their business.
An article may have been about finding finance to enable a business to expand and may have referred to the opportunities to raise capital utilising Crowd Sourced Funding Equity Raising. The “call to action” will invite a client, who is interested in expanding their business, to contact you for a discussion whereat you can advise them of what the outcome would be if you assisted them in the preparation for capital raising as a Crowd Sourced Funding Company and they were successful in the capital raise.
The Business Plus+ Newsletter is uploaded to the ESS BIZTOOLS’ website at 12 noon AEST on the second Friday of each month. You will be invited to remove the ESS BIZTOOLS’ badging and replace it with your firm’s branding material so that it is obvious to your clients that you have sent the newsletter to them. You can edit the newsletter if you wish and you can attach additional information to the newsletter.
In each newsletter there is a section on the last page headed “Attention Accountants” – this is where we include details of any other articles within ESS BIZTOOLS which will give you additional information on a matter that has been discussed – this is the “reference section” to assist you in answering client questions. For example, there may be an article on the “Export Market Development Grant” included within Business Plus+. We would include the paper on the “Export Market Development Grant” (Paper 014-030), from ESS BIZTOOLS, within the reference material thus assisting you to research the eligibility and lodgement requirements to claim the Export Market Development Grant before you have any discussions with a client about how the grant operates.
Business Plus+ is produced every month except January and in May there are two additional editions:
- Australian Government Budget as it Affects SMEs
- End of Financial Year Tax Planning
If you have any suggestions on items to be discussed within the Business Plus+ Newsletter that you believe will be of interest to SMEs, please do not hesitate to contact us by email or telephone 1800 232 088.
Have a great day!
Business Plus+ Only Newsletter
Why Should Your Accountancy Business Consider Sending Client Newsletters?
Newsletters enable you to communicate with your existing clients instead of waiting passively for them to return to your office or to call you on the phone. As your newsletter arrives month after month, it keeps you on your clients' minds and provides an ongoing, low-key mechanism for highlighting the full range of services that your accountancy business can offer.
The information and education material contained in your newsletter will make your clients much more valuable because they are more likely to engage your services if they know what you have to offer. Why force your clients to look elsewhere? Your newsletters can gently lead a client back through your door knowing that you can provide the services that they require. A well-informed client will use your services to their greatest advantage.
Every newsletter that you send solidifies the relationship between your accountancy business and your client; is ideally suited to accomplish the long-term goals of client retention and loyalty; and still contains a 'call-to-action' that provides short-term benefits to your business.
Business Plus+ is produced monthly (February to December) with 2 additional editions being produced in May - "Federal Government's Budget Effects on SMEs" and "End of Year Tax Planning". Business Plus+ includes information on business development items, which will encourage your clients to use a wider range of services from your accountancy business. We also enclose links to the appropriate ESS BIZTOOLS material that contains additional information on the subject matters raised within Business Plus+ for internal reference.
PLEASE NOTE: If you aren't logged in already, the site will ask you to log in before you are able to download. If you are told you "don't have access" to download the Business Plus, please double check the level of access you have. If you are only subscribed to Business Plus, then you can only get access to the newsletters, if you are a Finanical Forecasting, Advanced or Starter Package subscriber to ESS BIZTOOLS you will have access the newsletters and the supporting documentation that is accessible within your current subscription level.